The next edition of ABAV International Tourism Expo in Sao Paulo will be held the last weekend of September, 25 to 28 and is expected again, to brake records . The 47th ABAV Expo takes place at Expo Center Norte, is consolidated as one of the largest and most important travel fairs of the Americas and the most in Brazil. Bringing together the entire tourism chain, ABAV Expo plays the the important role of proposes a new look at working contemporary tourism.
According to a recent study published by “Observatario do Turismo”, a recognized research center in Brazil and linked to the University of Sao Paulo (USP), the total financial volume generated by this fair of over 2,600 exhibitor brands ranged from US$73 million and US$120 million, considering the minimum and maximum values that make up the analysis interval. The survey also shows that the last two editions according to exhibitors, generated an average of US$97 million in businesses.
The institute has also revealed the visitors profile: 59% are directors and managers, including 34% with final decision-making power to complete purchases, and 44% with influence in planning and recommending transactions to be made. The motivation of buyers (exhibitors) and sellers (visitors) consolidates the ABAV fair, which has been held in the major inbound and outbound tourist center of the continent since 2013 as the ideal stage to do global businesses.
According to 60% of the visitors, the chance to get to know and trade in market novelties is the key reason for participating in the event, followed by networking (21%) and qualification (18%). Also according to 60% of the exhibitors, the major impact caused by the events latest edition was the chance to work on new contacts and networking. The remaining 40% highlight consolidating the brand (22%), new businesses (13%), and expanding sales (6%) as additional benefits. For 94% of the 2,613 exhibitor brands last year and from 60 countries last return on investment was positive. More info: www.abavexpo.com.br