The latest Marvel film’s launch is likely to be among largest ever and may push the Marvel cinematic universe to new heights. The superhero release is expected to easily conquer the weekend box office in the U.S, giving a much-needed jolt to domestic sales, which so far this year are down nearly 3% from the same period last year, according to ComScore data. Some analysts estimate that the movie could have a global box-office pull of as much as US$500 million, which would be one of the largest launches in film industry.
The new movie is expected to gross about US$225 million in the U.S and Canada from Thurs to Sun (April 26 to 29), according to people who have read pre-release audiences surveys. That would make it one of the biggest opening weekend ever. Even Disney projections are slightly more conservative at US$210 million for the premiere weekend. Advance tickets sales have been extraordinarily strong. Early this April, the largest online ticket seller in U.S, Fandango, said the film was outpacing pre-sales for the last seven Marvel movies, combined.
If “Infinity War” hits the $225 million mark, the superhero mashup would have the second-highest opening ever, not adjusted for inflation, topping the US$220 million bow of 2017’s “Star Wars: The Last Jedi”. The all time top opening remains 2015’s “Star Wars: The Force Awakens”, which launched with US$248 million. Some analysts boldly suggested “Infinity War” could take the all-time crown, though openings of that size are notoriously difficult to predict with precision.
Let’s wait until next week.