By Lindenberg Junior
After losing her hair in 1968, a charismatic woman known for years as Gigi, had traveled from Rio to the Amazon to research natural herbs with the help of an Indian medicine man. After she restored her hair, Gigi’s intention was to be a pioneer hairdresser using only natural products to help her clients with the same problem.
She moved to Los Angeles in 1991 and her vision became a passion that grew into a business with the open of Gigi`s Vision Salon on Roxbury Rd. in Beverly Hills. Gigi guarantees to continue using only all-natural products and also recommends organic products so that there will be no side effects for those of her clients using her natural hair care recommendations. Gigi’s salon will make 30 years in 2021 and is a reference in the new restorative business model.
After many trips to Brazil and more specifically to the Amazon Region, this visionary woman also started her own natural product line that includes hair and skin treatments for women and men, as well as a natural shampoo for babies. The product line Total Organico is manufactured in Brazil in partnership with the Social Project of the Amazon Foundation.
The capillary hair growing formula by Gigi’s of Beverly Hills is an all-natural hair growth formula passed down by an old shaman in the Brazilian rain forest. Made by exotic plant extracts from the Amazon and respecting a sustainable Earth, the product has been proofing its effectiveness for re-growing hair. GiGi is an international hair dressed with over forty years of experience and training with top French hairstylist Alex Alexander.
The famous hairstylist has given her the ability to fashion hair according to the client’s facial structure and color of skin. Her training continued with Italian and German colorists with hair cut styles for every type of problem hair. Her clients represent a cross-section of ages and professions, including the entertainment industry. Gigi’s business concept would inspire the hearts of many people to believe that business can go beyond profits – that can drive positive social and environmental change.
* Gigi’s Hair Salon is located at 434 N. Roxbury Dr. in Beverly Hills. During the pandemic, the salon was closed for many months. For more information call (310) 273-1816.