The city of Los Angeles will have a reason to celebrate the Brazilian cinema, as the first ever Los Angeles Brazilian Film Festival – LABRFF will take place at the Landmark Theatre, Westside Pavilion, Los Angeles from March 7 – 9, 2008. An Opening Night Gala will kick-off the festival on March 7 at 6:30 p.m. LABRFF will feature over 30 films from Brazil from established filmmakers and artists, combining the best of features, shorts, documentaries, animated, and sports action films. Many of these critically acclaimed and culturally diverse Brazilian films will be premiered in Southern California.

Co-founders of LABRFF Meire Fernandes and Nazareno Paulo are expecting to attract over 5,000 people during the three-day festival, and are willing to show both American and Brazilian audiences the most recent movie productions from 2006 to 2008. Brazil is producing about 80 feature films per year, and exporting many appealing films to different film festivals around the world including City of God, House of Sand and Antonia – all shown in previous years in the United States.

Since it’s beginning in May of 2007, the LABRFF is destined to be the most important Brazilian film festival within the U.S. “I think this is the perfect time for having an event like this. Brazilian movies have been nominated to Oscar’s prizes as best foreign features for a long time, especially in 2008 when Brazil will be represented by The Year My Parents Went on Vacation. There couldn’t be a better moment to launch a genuine Brazilian film festival”, says Co-Founder Meire Fernendes.

Another unique aspect of the festival is the panel discussions that the organization will present for filmmakers and executive producers interested in learning and investing more in Brazilian productions. LABRFF has Havaianas U.S. as its presenting sponsor and has also partnered with BrazilFoundation to assist other non-profit organizations in Brazil. The 1st Los Angeles Brazilian Film Festival would not be possible without the support and dedication of its sponsors and partners as well. A special thanks to Soul Brasil for supporting LABRFF. More information and complete schedule visit www.labrff.com

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