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Rock In Rio founder Roberto Medina in partnership with financial group Genial Investimentos, will transform Rio de Janeiro’s Olympic Park, home to Brazil’s iconic Rock in Rio festival since 2017 and site of the 2016 Summer Olympic Games, into a leisure, sports and entertainment center. The area will house at least ten distinct areas, including the main 100,000-cap epace plus the LATAM biggest amphitheatre with capacity to 40,000 and to attract top international events.

The project is set to welcome a groundbreaking development in 385,000 square-meter to attract 100,000 daily visitors, expected to cost US$260 million, and to be finished in three years.

Among various attractions the complex will have the Rock in Rio Factory, which will take people behind the scenes of the festival, a museum in honour of the Rio 2016 Olympics and various parks, as well as a creative hub, theme park, gamer arena, skate park, ice rink, gastronomic hub and resort.

Roberto Medina said to the press that IMAGINE will be the stage for celebrations such as Carnival, Easter, Oktoberfest, Halloween, Christmas and New Year, as well as music, dance and sports events, and that the ambitious project have to embrace entertainment as the key to boosting the city’s economy, bringing companies from various sectors and even more development to Rio de Janeiro.

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