By Carol Mendes and Lindenberg Junior
By 2011, Brazil’s Secretary of Foreign Relations estimated over 1 million Brazilians living in the U.S.
For generations, Brazilians have looked to the United States as a land of opportunity, chasing the ever-alluring “American Dream.” This migration trend began modestly in the 1960s but surged in the 1980s and 1990s. By 2011, Brazil’s Secretary of Foreign Relations estimated over 1 million Brazilians living in the U.S. – a community that has only grown in diversity and influence.
Where Brazilians Call Home in the U.S.
The largest Brazilian populations are on the East Coast, particularly in New York/New Jersey, Southern Florida, Boston metropolitan area, and Southern California – San Diego to Los Angeles, where Soul Brasil Media is based, and Brazilian community is alive and thriving! However, Brazilians have also established vibrant communities in Dallas and Houston (Texas), and Atlanta (Georgia). In the early 2000s, many Californians of Brazilian origin relocated to new growth areas such as Las Vegas, Phoenix, and Salt Lake City, especially as Las Vegas’ economy boomed. Yet no matter how much they adapt to the fast-paced American lifestyle, Brazilians rarely lose their deep connection to their homeland and its rich culture.
From Magazine to Full-Fledged Brazilian Media
When Soul Brasil launched in June 2002, it was a bilingual print magazine distributed in over 120 locations across California — including the Brazilian Consulates in Los Angeles and San Francisco.
Back then — in the pre-social media era — Soul Brasil quickly became a cultural touchstone for both Brazilians and Americans curious about Brazil’s music, cuisine, travel, and lifestyle. For the first ten years, we released a 10,000-copy print edition every two months, later expanding in 2012 to 15,000 copies and reaching Las Vegas.
Soul Brasil Issue 100 Celebration and Red Carpet at Samba Restaurant in Redondo Beach, California.
Going Digital Without Losing Our Roots
In 2017, after 15 years of free printed distribution in over 220 locations, Soul Brasil embraced a digital-first strategy — but never abandoned print. Today, we continue publishing a premium print edition every other month – printed on demand, while producing daily bilingual content for our website, video content for social media, and coverage of Brazilian events across Southern Calfiornia
Our platform now includes:
- Bilingual website with over 3,000 articles in English and Portuguese, and growing.
- Videos on YouTube, Facebook, Instagram, and TikTok.
- Event coverage and a constantly updated calendar featuting Brazilian events and FREE events in general.
- Travel tips, lifestyle features bridging both cultures, and a session on the art of living and spirituality – which since 2002 has been one of the priorities and “flagship” of our editorial line.
We were also the first Brazilian media outlet in the U.S. to actively promote the Go Green movement, encouraging environmental awareness and sustainable living.
2020 Onwards: Soul Brasil’s Next Chapter
From its 18th year onwards, in particular, Soul Brasil became a leading Brazilian media hub in the United States, with strong roots in Los Angeles and a growing reach across North America. Recent trends shaping our work include:
- Growing Brazilian communities in Austin (TX), Orlando (FL), and Seattle (WA).
- Increased AI-assisted content discovery, making our bilingual content more accessible worldwide.
- Expanding video formats, including short-form reels and documentary-style storytelling.
Whether you flip through our digital or print magazine, scroll our website, or watch our videos or check our posts on Instagram, Tiktok Facebook or You Tube, Soul Brasil continues to celebrate the best of both worlds — Brazil and the U.S. — inspiring stories, building cultural connections, and empowering our community to live consciously and proudly.
Soul Brasil media became a leading Brazilian media hub in the United States
FAQ – Soul Brasil Media & Brazilian Culture in the U.S.
- What is Soul Brasil Media?
Soul Brasil Media is a bilingual Brazilian media platform based in Los Angeles, California. Since 2002, we have connected Brazil and the U.S. through articles, videos, and cultural coverage in English and Portuguese. We produce a premium print magazine every other month, daily website content, and video stories for social media. - Where can I find Brazilian events in Southern California?
Soul Brasil offers a popular Events Calendar focused on Brazilian events in Southern California and free general events in the region. It includes festivals, concerts, community gatherings, and more — perfect for locals and visitors. - Is Soul Brasil only a magazine?
No. While we began as a bilingual print magazine, today Soul Brasil is a full-scale media outlet producing content across web, print, and video platforms. - Who reads Soul Brasil Media?
Our audience includes Brazilians living in the U.S., Americans interested in Brazilian culture, and anyone who loves Brazil’s music, food, travel, and lifestyle, as well all those interested in conscious living and spirituality. We have strong roots in California, especially Los Angeles, but our reach is global through our bilingual online content. - How can I access the Soul Brasil magazine?
For the Soul Brasil most updated issue you can go here: www.soulbrasil.com/magazine – but we publish extra contents in english and portuguese, daily on our website. - Does Soul Brasil have a presence on social media?
Yes, we are on Instagran, Tiktok, Facebook and You Tube - How can Soul Brasil help me to promote my business?
You can contact us by phone or email or through our instagram. We have different ways to help you promote your business and projects from social media campaign and optimized SEO paid articles to advertise display in our magazine and/or website for example.
