Ubatuba is a key attraction on the North Coast of São Paulo, drawing both domestic and international tourists
Ubatuba, a once-hidden gem nestled on the northern coast of São Paulo state, Brazil, is rapidly gaining international acclaim as one of the most sought-after tourist destinations. Boasting over 70 pristine beaches cradled by the exuberant Atlantic Rainforest, the city offers a perfect alchemy of idyllic landscapes and rich biodiversity, captivating everyone from avid nature lovers to adventurers hungry for new thrills.
This Brazilian coastal haven recently earned a coveted spot on Airbnb’s list of the top 10 trending destinations for Spring 2025 in the Northern Hemisphere (March 21 to June 20). Further cementing its rising status, TripAdvisor highlighted Ubatuba in a survey of Brazil’s best beaches, with Itamambuca, Toninhas, Prumirim, Domingas Dias, and Félix beaches all receiving prominent recognition. Praia do Félix, in particular, secured the region’s top ranking.
Must-Visit Beaches: Ubatuba’s Coastal Jewels
Itamambuca Beach: Internationally renowned as one of Brazil’s premier surf meccas, Itamambuca delivers challenging waves that draw surfers from across the globe. Beyond the surf, the beach is enveloped by lush vegetation and features a calm river, making it ideal for families and stand-up paddleboarding.
Toninhas Beach: With its crystal-clear waters and white sands, Toninhas is a versatile beach catering to those seeking tranquility as well as water sports enthusiasts. Its well-developed infrastructure of beachfront kiosks and restaurants ensures visitor comfort.
Itamambuca Beach on the North Coast of São Paulo
Prumirim Beach: This enchanting beach captivates with its raw natural beauty and a nearby waterfall, offering a unique blend of sea and freshwater experiences. The accessible Prumirim Island is a snorkeler’s dream, inviting exploration of its vibrant marine life.
Félix Beach: An expansive stretch of sand meeting clear waters makes this beach an irresistible invitation to relax. The right side of the beach offers surf-friendly waves, while the left side boasts calmer waters, perfect for families with children.
Domingas Dias Beach: A small, intimate cove spanning approximately 400 meters, Domingas Dias offers calm, crystalline waters perfect for swimming and snorkeling. It’s a true sanctuary for those seeking peace amidst nature, with charming vacation homes dotting the shoreline, adding a touch of civilization to this ecological paradise. Note that it lacks dedicated tourist facilities, lodging, or food services. Access is via the Condomínio Pedra Verde (a gated community) or a short trail from the left corner of Lázaro Beach.
Beyond the Sands: Eco-Adventures and Island Escapes
Projeto Tamar (Tamar Project): Ubatuba is also home to a crucial outpost of the Projeto Tamar, an organization dedicated to the conservation of sea turtles. Visitors have the unique opportunity to learn about these fascinating marine creatures and participate in educational activities.
Island Hopping Hotspots: Ubatuba’s allure extends to its idyllic islands, perfect for boat trips, diving, and immersive nature encounters. Top choices for tourists include:
Map showing the Bay of Domingas Dias Beach
Ilha das Couves (Couves Island): Famed for its exceptionally clear waters teeming with marine life, this island is a premier destination for snorkeling and freediving in the region.
Ilha Anchieta (Anchieta Island): A major tourist draw, this island hosts the Anchieta Island State Park. Here, visitors can explore hiking trails, discover historic ruins, and relax on breathtaking, secluded beaches.
Ilha do Prumirim (Prumirim Island): Small yet captivating, this island presents a picture-perfect scene with calm turquoise waters and powdery white sand, ideal for those in search of tranquility and unspoiled natural beauty.
Waterfall Wonders in the Rainforest
Ubatuba is also a haven for those who love to chase waterfalls and hike through the dense Atlantic Rainforest. Some of the most stunning cascades to visit include:
Cachoeira da Água Branca (Água Branca Waterfall): One of Ubatuba’s largest, featuring impressive drops and natural pools for swimming. Access requires a moderate-level hike.
Cachoeira do Prumirim (Prumirim Waterfall): Located near Prumirim Beach, this waterfall offers several cascades and natural swimming holes, an excellent way to cool off after a day in the sun.
Cachoeira da Renata (Renata Waterfall): Easily accessible with a perfect bathing pool, this waterfall is a fantastic option for families.
Cachoeira do Ipiranguinha (Ipiranguinha Waterfall): One of the most visited in Ubatuba, it boasts a beautiful waterfall and a shallow pool ideal for relaxing.
Exploring Ubatuba’s Historic Heart
Água Branca Waterfall
After a sun-drenched day at the beach, take time to explore Ubatuba’s Historic Center. Founded in 1637, the town preserves several 19th-century buildings. The most imposing is the Casarão do Porto (Port Mansion), dating back to 1846, which once served as Ubatuba’s agricultural trading post. Also worth seeing are the Paço Nóbrega (Nóbrega Palace) and the Igreja Matriz de Ubatuba (Ubatuba Main Church), which, along with the town’s central bandstand, lend a charming small-town atmosphere.
In the same area, discover the traditional Mercado de Peixe de Ubatuba (Ubatuba Fish Market), the Feirinha de Artesanato (Craft Fair), and the Casa do Artesão (Artisan’s House). This delightful stroll can culminate with sunset views from the Farol (Lighthouse). As night falls, don’t miss the illuminated humpback whale skeleton in Praça da Baleia (Whale Square) and continue your evening along Rua Guarani or the Itaguá Beach promenade, known for its bustling restaurants and shops.
The city also shines with its well-developed tourist infrastructure, offering a wide array of accommodations from charming “pousadas” (guesthouses) to luxury hotels. Its rich gastronomy, emphasizing fresh seafood and traditional “caiçara” (local coastal) cuisine, is a highlight for any visitor.
Planning your Trip: When to Go?
Ubatuba Central Lighthouse
High season (typically summer months and holidays) coincides with increased accommodation rates and service prices. To take advantage of lower prices and fewer crowds, consider traveling to Ubatuba during the low season and on weekdays.
- Hottest Months: December, January, February, and March
- Coolest Months: June, July, and August
- Rainiest Months: December, January, February, and March (tropical showers are common but often pass quickly)
- Driest Months: June, July, and August
For official information about Ubatuba, prospective visitors can consult the municipality’s official tourism resources. We hope these insights inspire you to include this burgeoning Brazilian hotspot in your upcoming travel plans. Ubatuba is a destination that truly enchants and offers new discoveries with every visit.
* For airfare from the United States to Brazil or Latin America, customized travel packages, alternative accommodations, as well as travel planning consultation please visit our travel agent page or contact Magali da Silva directly by phone or whatsapp: 1(323)428-1963.
