By Lindenberg Junior
Iguazu Falls / Photo: EMBRATUR.
With over 11,000 kilometers (6,800 miles) of stunning coastline, Brazil is a country blessed with dazzling beaches, year-round sunshine, and an unmatched blend of culture, music, and energy. From the wild beauty of the Amazon rainforest to the vibrant rhythms of Rio de Janeiro, Brazil welcomes over 5 million visitors every year—all seeking its perfect mix of nature, adventure, and joy of life.
A Global Leader in Renewable Energy
Beyond its beauty, Brazil stands out as one of the world’s top generators of renewable energy. Thanks to its vast river basins and advanced hydroelectric systems, nearly 87% of Brazil’s energy comes from renewable sources. The country is also exploring hydrogen power, following the example of European green transitions—positioning itself as a model for sustainable innovation among major economies.
Tech-Savvy and Digitally Connected
Technology has become a central part of everyday life in Brazil. The country ranks 7th in the world for internet users—just behind the U.S., Japan, Germany, the U.K., China, Canada, and South Korea. More than 25 million Brazilians are online, representing 40% of all internet users in Latin America. From social media to e-commerce, Brazil is shaping digital culture across the region.
The Power of Industry and Production
Brazil proudly holds a spot among the top 10 industrial economies in the world. Over the last few decades, the country has diversified its production, investing in advanced technology sectors like telecommunications, biotechnology, space research, and data processing.
Brazil is first as producer of coffee
It is:
- #1 producer of coffee, oranges, and sugarcane
- #2 market for executive jets, helicopters, and cassava
- #3 in franchising, soft drinks, and motorcycles
- #4 in grain, cocoa, television networks, and beer production
This industrial strength supports Brazil’s position among the top 30 global traders, exporting goods to a wide variety of markets worldwide. Today, Brazil is recognized as Latin America’s most dynamic emerging economy.
Creativity that Inspires the World
Brazil’s identity is a vibrant blend of many peoples and cultures. This mix has created a unique artistic and cultural expression, influencing everything from fashion to design. The Brazilian fashion industry not only captures this creativity but meets international quality standards, ranking as the second-largest employer in the national labor market and generating over US$300 million annually.
The Soul of a Nation: Brazilian Music
No other art form captures the essence of Brazil like its music. From samba and bossa nova to forró and funk carioca, Brazilian rhythms are a fusion of Iberian, African, and Indigenous influences. As writer and musicologist Mário de Andrade once observed, these sounds carry a kind of “fatal charm” that reflects the very soul of Brazil.
Singer/Composer Katia Moraes. Photo/Painter: Joe Perez
A Growing Consumer Market
Despite regional inequalities and wealth concentration, Brazil has developed a strong and resilient consumer market. Macroeconomic stability, controlled inflation, and a robust informal sector contribute to a steady and sustainable economy—making Brazil an increasingly attractive destination for global investors and travelers alike.
Yes, Pride in Being Brazilian!
Brazil is more than just a destination – it’s an experience. A country of contrasts and creativity, of innovation and rhythm. Whether you’re drawn by its natural beauty, cultural diversity, or entrepreneurial spirit, Brazil continues to inspire the world with its energy, optimism, and joy of life.
