Brazilian hairstylist Gigi built a career in Beverly Hills around natural hair and beauty solutions inspired by her experiences in Brazil and the Amazon. After decades in the beauty industry, she created Gigi’s Vision Salon and launched her own line of natural products manufactured in Brazil.
By Lindenberg Junior
The salon is located in the heart of Beverly Hills and a few blocks from the famous Rodeo Dr.
Located in the heart of Beverly Hills, just a few blocks from the famous Rodeo Drive, Gigi’s Vision Salon was created from the personal experience and vision of a Brazilian woman determined to offer natural solutions for hair and beauty.
Known for years as Gigi, she began her journey after losing her hair in 1968. Looking for a natural solution, she traveled from Rio de Janeiro to the Amazon, where she researched natural herbs with the help of an Indigenous medicine man.
After restoring her hair, Gigi decided she wanted to become a pioneer hairstylist using natural products to help clients facing similar problems.
From Brazil to Los Angeles
Gigi moved to Los Angeles in 1991, where her vision gradually became a passion and eventually developed into a business.
She opened Gigi’s Vision Salon on Roxbury Road in Beverly Hills, establishing a beauty business centered on natural products and hair care.
Gigi has maintained her commitment to using all-natural products and also recommends organic products to her clients, with the goal of avoiding side effects associated with some conventional hair care products.
At the time of the original article, Gigi’s salon was set to celebrate 30 years in 2021 and was described as a reference in a new restorative business model.
A natural product line inspired by the Amazon
After numerous trips to Brazil, particularly to the Amazon region, Gigi also created her own line of natural products.
The line includes hair and skin treatments for women and men, as well as a natural shampoo for babies.
The product line, called Total Organico, is manufactured in Brazil in partnership with the Social Project of the Amazon Foundation.
Gigi’s work connects her experience in the beauty industry with her interest in natural products and ingredients originating in the Brazilian Amazon.
An all-natural hair growth formula
Gigi on the right next to a client
Among Gigi’s products is a capillary hair growth formula developed from an all-natural formula that, according to the original article, was passed down by an old shaman in the Brazilian rainforest.
The formula is made with exotic plant extracts from the Amazon and is presented as a product developed with sustainability in mind. The article states that the product had demonstrated effectiveness in helping hair regrowth.
Gigi is described as an international hairstylist with more than 40 years of experience, including training with renowned French hairstylist Alex Alexander.
Experience with different hair types and styles
Her training allowed Gigi to develop techniques for styling hair according to each client’s facial structure and skin tone.
Her professional training also continued with Italian and German colorists, expanding her knowledge of haircuts and styles for different types of hair and hair-related concerns.
Her clientele includes people from different age groups and professions, including members of the entertainment industry.
A business concept beyond profit
Gigi’s business philosophy goes beyond the traditional beauty salon model.
Her concept is based on the idea that a business can serve purposes beyond generating profits, including contributing to positive social and environmental change.
Her trajectory — from her experience with hair loss in Brazil to the creation of a beauty business in Beverly Hills and a natural product line manufactured in Brazil — reflects a connection between entrepreneurship, beauty, Brazilian natural resources and sustainability.
* Gigi’s Hair Salon is located at 434 N. Roxbury Dr. in Beverly Hills. She is a pioneer in hair regrowth in Beverly Hills. During the pandemic, the salon was closed for several months. For more information: www.capillary.com
Frequently Asked Questions – FAQ
Who is Gigi?
Gigi is a Brazilian hairstylist and entrepreneur who built a beauty business in Beverly Hills after moving to Los Angeles in 1991.
Why did Gigi become interested in natural hair products?
Her interest began after she lost her hair in 1968. She traveled from Rio de Janeiro to the Amazon to research natural herbs with the help of an Indigenous medicine man. After restoring her hair, she decided to use natural products to help other clients.
Where is Gigi’s Vision Salon located?
Gigi’s Vision Salon is located on Roxbury Road in Beverly Hills, in the heart of the city and a few blocks from the famous Rodeo Drive.
What is Total Organico?
Total Organico is Gigi’s natural product line. It includes hair and skin treatments for women and men, as well as a natural shampoo for babies. The products are manufactured in Brazil in partnership with the Social Project of the Amazon Foundation.
How much experience does Gigi have as a hairstylist?
The original article describes Gigi as an international hairstylist with more than 40 years of experience, including training with French, Italian and German professionals.
