GTEF 2019 1 1024x748The country of samba and the Brazilian jiu-jitsu will be the guest of honor at the 2019 edition of the Global Tourism Economy Forum (GTEF). Its participation in the event, scheduled for October 13 to 15 in Macau, China, will help solidify the increasing bilateral relations between the two nations in the area of tourism.

The GTEF is considered an important global cooperation driver in tourism. Brazil will attend in partnership with Argentina. “It is our commitment to further strengthen our ties with China, Brazil’s largest trading partner, through tourism. Being the featured guest of the next edition is more than an honor, it is a great responsibility,” said Rafael Luisi, head of the International Relations area at the Brazilian Ministry of Tourism.

According to Luisi, GTEF Secretary-General Pansy Ho “Brazil is a nation that has much to grow in its relations with China, especially so with Macao, due to the shared Portuguese language”. Brazil’s participation in the event will aid the country’s recent efforts to become a stronger presence in the Chinese travel market, which injects US$ 250 billion into the world economy every year. Today, of the more than 130 million Chinese who travel around the world every year, just over 60 thousand choose Brazil as a destination, chiefly drawn to the country by business tourism and ecotourism.

The Global Tourism Economy Forum is an international exchange platform that promotes sustainable development of the global tourism industry with a focus on China. GTEF engages public and private sector stakeholders from around the world in high-level exchanges on timely and thought-provoking subjects. The Forum also creates extensive and rewarding opportunities for tourism promotion, investment and cooperation.

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